Collection and Use of Customer Information
AERI collects customer information in several ways, including:
- Registration – AERI collects information when registering to use our website, including signing up for our company newsletter or email updates. We may collect information like names, telephone numbers, mailing addresses, and other data in order to better serve our many customers.
- Ordering products online – When you order products from the AERI website or request a quote from our online database, our company collects certain information to help streamline the ordering process and to complete purchases. We may save ordering histories and other information about the transactions our customers make on our website(s).
- Visits to the AERI website(s) – We collect information about how our site visitors interact with our company’s website(s). This may include IP addresses, pages visited, time spent viewing pages, and internal links clicked. We collect this information to learn more about user habits and trends, allowing us to improve the user experience on our website(s) and to diagnose any potential problems with site navigation.
- Surveys, Contests, and Polls – AERI may conduct customer surveys or polls in order to gauge interest in new products, company developments, and services the company offers. For these events, we may collect certain customer information. In the case of these events, participation is voluntary and you may choose whether or not to share personal information with our company.
- Cookies – cookies are small pieces of data some websites use to improve the visitor experience. These cookies may contain information about users, and are stored on the user’s hard drive. AERI does not currently use cookies on its website(s), but reserves the right to in the future.
Information Disclosure and Sharing
In an effort to protect customer information, AERI will not sell, rent, or distribute any of the information we collect through the use of our website(s). In general, we will not share information with any third-party, but there are exceptions that may require us to share some or all of the information we collect. These include:
- Information that helps process orders or service your customer account.
- Information requested through law enforcement agencies, government agencies, or legal action
- Anonymous information with our business and advertising partners. This information cannot be used to identify our customers and is not linked to personal data.
